US – Cuppy’s Coffee starts YouTube video marketing campaign

The 30-60 second spoofs will feature Cuppy, a giant coffee cup, trying to find his place in the corporate office after taking a break from his usual job of “mascot dancing”. Much to the distaste of his co-workers, Cuppy has become part of the every day office culture.
The first skit in the series finds Cuppy trying to write a press release for the marketing department. His co-worker is fed up with Cuppy’s inability to type anything in a timely manner stating in a confessional, “Why can’t he just use spell check?” The clips are filmed at Cuppy’s Coffee corporate office in Fort Walton Beach, Florida and feature corporate employees, not actors, interacting with Cuppy during everyday activities. Cuppy’s Coffee will release new scenarios in the series regularly following Cuppy’s progress in the corporate world.