UK – Burger King to roll out new breakfast menu

MILAN – Burger King is relaunching its breakfast menu and open its doors much earlier now across the UK. Its opening times will be advanced from 10:00 am by a couple of hours.

The chain is testing diner preferences with a trial of the breakfast menu at four restaurants, including London’s Leicester Square that includes options of apple fries, pancakes, a Big Breakfast burger and a sandwich.

The new breakfast menu will roll out nationally from 17 November.

The menu is an attempt to rival McDonald’s menu.

Burger King will support the changes with an ad campaign, including TV activity, following the menu’s national launch.