KATHMANDU,
Aug 1: The Tea and Coffee Development Board has decided to implement a
three-year strategic plan, focusing on increasing production as well as
promotion of Nepali coffee in international market.

Binay Mishra, executive director of the board, said the plan, with an
estimated budget of Rs 68 million, was mainly aimed at increasing production
areas and rising productivity along with strengthening market approach of Nepali
coffee through quality assurance mechanism.

“Under the strategy, we have set a target to apply and monitor improved
technology in coffee farming, besides developing a necessary human resource pool
for both higher production and productivity” Mishra told myrepublica.com on
Wednesday.

“We will ask the Ministry of Agriculture and Cooperatives to arrange
necessary resources to implement the strategy, which the board has recently
approved.”

Plans of enhancing knowledge about coffee production among farmers and
providing better access to market to encourage them towards coffee farming have
also been incorporated in the strategy.

Amid lack of mechanism for approving quality standard of Nepali coffee in
international market, the board has also set a strategy to introduce special
logo for Nepali coffee, along with the plan of establishing and operating
quality monitoring system.

Source: myrepublica.com