Starbucks Raises the Bar on Its Food to a Tastier Standard

Starbucks Raises the Bar on Its Food to a Tastier Standard SEATTLE; June 30, 2009 – Today, Starbucks Coffee Company (Nasdaq: SBUX) delivers a new, delicious approach to food across stores in the U.S.  Looking to improve the taste of its food and focus on real, wholesome ingredients, Starbucks simplified many of its recipes and baked in authentic, high-quality ingredients like whole grains, Oregon blueberries and Michigan cherries.

“Starbucks customers have been telling us that they want better tasting and healthier food options when they visit our stores.  We answered their call with a delicious new menu of food made with real ingredients and more wholesome options.  Whether they are looking for their morning breakfast, nutritious lunch or afternoon treat, we are confident our customers will taste the difference,” said Sandra Stark, vice president, Food Category, Starbucks Coffee Company. 

Bringing the same passion Starbucks has in serving customers some of the best coffee in the world, the company went back to the kitchen and started from scratch.  Starbucks baked and tasted hundreds of recipes to make its food more as nature intended, cutting out all artificial flavors, dyes and High-fructose corn syrup, as well as artificial preservatives wherever possible.