Froid Coffee Company, LLC, Launches Two Organic Ready-To-Drink (RTD) Coffee Beverages

May 15,2006-Froid coffee beverages bridge the gap between the Ready-To-Drink coffee craze and the exploding popularity of organic products.

15/05/06 LOS ANGELES, CA – Froid Coffee Company, LLC, announced the unveiling of Froid organic ready-to-drink (RTD) coffee beverages at the All Things Organic Trade Show and Expo in Chicago, Illinois on May 7-9, 2006.

Available in Original and French Vanilla flavors, Froid gourmet coffee beverages are served in unique unbreakable and shelf-stable 11oz plastic bottles. Discerning coffee lovers can expect a rich and creamy coffee beverage without any artificial and/or chemical additives, using organic certified ingredients. Enjoyed chilled or hot, Froid coffee beverages are perfect for jumpstarting the day or quick “pick me ups.”

Froid 100% organic Colombian coffee is grown utilizing methods and material that have no adverse impact on the environment by eliminating the use of chemicals and pesticides.

“We’re very excited to make our entrance into the popular RTD beverage market with our great tasting products specifically designed for those who are conscious about the environment and their health,” says Ben Shojaee, President of Froid Coffee Company.

Froid coffee beverages are hitting the shelves at a time when organic product popularity is soaring. The Organic Trade Association (OTA) recently reported sales of organic products in traditional supermarkets and by mass merchants has climbed by more than 12 percent a year since 2001, reaching $4.3 billion during the 52 weeks ending Dec. 3, 2005 according to AC Nielsen. (Figures do not include sales at Whole Foods Market.) What’s more the OTA projects organic coffee sales to grow an average of 20 percent annually through 2008.