CHINA – Vending show will feature coffee pavilion

SHANGHAI – The China Vending Show 2007, May 31 through June 2, 2007 at the Shanghai Everbright Convention & Exhibition Center, will have a coffee pavilion showcasing coffee vending machines, espresso machines, coffee roasters, coffee grinders, brewers and dispensers, coffee pots, coffee packaging materials and equipment, etc.

The sales of coffee and coffee machines are increasing rapidly in the Chinese market year by year due to the following reasons:

A huge urban population in China foresees a huge market potential for coffee consumption.
Currently, China has a huge urban population of 562 million people. According to Nestor Osorio, executive director of the International Coffee Organization (ICO), “Though the consumption of coffee in China is small, it already has reported an annual 15 percent increase, well above the 2 percent growth in the world. Naturally, we cannot think of China as a 1.2-billion-consumer market. Probably, the potential Chinese market for a product like coffee would limit to 200 million or 250 million people. Nonetheless, this means a market as big as that of the U.S., the main consumer in the world.”

Coffee culture has just begun to be gradually accepted by the tea-drinking nation, especially by the Chinese middle-agers and youngsters in large cities like Shanghai, Beijing and Guangzhou.