CANADA – Van Houtte committed to the fight against breast cancer

MILAN – Canadian coffee roaster Van Houtte based in Montreal, Quebec, announced on Thursday the launch of a new coffee blend named the Pink Ribbon. This new offering, available through Quebec’s nine Van Houtte distribution centres, will allow people to enjoy an excellent cup of coffee while helping an important cause: the fight against breast cancer.

Van Houtte is joining forces with this inspiring movement of solidarity, which year after year mobilizes its resources to raise awareness about the cause. By offering the chance to choose the Pink Ribbon coffee, Van Houtte is giving a voice to its customers who wish to show their support and draw attention to the courage of the women who battle this disease, as well as friends and family who see them through this difficult time in their lives.

For the next three years, Van Houtte has committed to donate $50,000 to the Quebec Breast Cancer Foundation. Each time a customer savours a Pink Ribbon coffee, the gesture will be added to the many others made in the goal of bolstering the fight against breast cancer.