CANADA – Second Cup celebrates Earth Day With Cuzco Coffee Promotion

TORONTO, ONTARIO – Second Cup, Canada\’s leading specialty coffee franchisor is going green from the ground up by introducing a promotion in honour of Earth Day! Guests will receive $3.00 off one pound of Cuzco coffee beans, Second Cup\’s certified organic fair trade coffee straight from Peru. This offer begins on Earth Day, Thursday, April 22nd and continues for one full week, concluding on Thursday, April 29th, 2010.

Only available in Canada at Second Cup cafés across the country, Cuzco originates all the way from organic fair trade farms in Peru, just east of the mystical site of Machu Picchu. Produced in small quantities and carefully nurtured and processed by highly skilled workers, these beans deliver an exotic, nutty flavour with tempting rich dark chocolate notes.