Blue Mountain Coffee goes to China

Tue Nov 22, 2005

30 de dezembro de 2005 | Sem comentários English Geral

Por: RJR, Jamaica

Jamaica’s premier Blue
Mountain Coffee is now being sold directly to distributors in China.

For years Blue Mountain Coffee has been sold
to distributors who mark-up the price before selling the premium product in
China.

But one of the country’s leading producers, the Mavis Bank Coffee
Factory, has taken its JABLUM brand to the Chinese market.

Chief
Executive Officer of the factory, Senator Norman Grant, says this allows Chinese
distributors to purchase coffee directly from Jamaica.

In the meantime,
Senator Grant remains upset at what he calls the slow pace in reaching a
settlement to compensate coffee farmers who were affected by Hurricane Ivan last
year.

He says before Hurricane Ivan the sector earned in excess of US
$40 million per annum.

Since the hurricane the sector’s income has been
reduced by 40 per cent.

Senator Grant says if the sector gets the
necessary support it will recover in another four to five years.