Oprah’s Chef, Art Smith Names Beantrees Organic Coffee as One of the 12 Things He Can’t Live Without

Organic Coffee Company Gaining in Recognition and Prestige.

SACRAMENTO, Calif, (PRWEB) December 20, 2005 — Beantrees organic coffee continues to distinguish itself as the luxury-coffee brand leader. In the Chicago Tribune, Oprah’s Chef identified Beantrees Organic Coffee as one of the 12 things he can’t live without. Renown for his culinary expertise as guest judge on Iron Chef America, and executive chef for one of America’s most powerful business women, Art Smith’s “stamp of approval” validates Beantrees’ position as a leader in the “luxury” niche of gourmet coffee.

Beantrees does not operate retail locations; rather, the company focuses its entire operation solely on procuring the finest organic beans and hand-roasting each batch to exact standards to ensure the consistency of each coffee variety’s unique flavor profile. Beantrees dedication to coffee consistency and quality over corporate expansion and merchandising has earned them a distinct edge in the “luxury” market, and gives them a unique advantage over industry leaders like Starbucks and Peets.

“I serve some of the world’s most sophisticated palates. They want to be impressed, which means I can’t serve them coffee that is available on every street corner. I brew only Beantrees organic coffee because the flavor is always impressive,” said Jaime Laurita, 5-star chef-to-the-stars who is currently the executive chef on Aerosmith’s tour.

In 1993, Beantrees first introduced premium organic coffee into the mainstream via its upscale espresso bars located inside large corporate campuses. Today, Beantrees sells its artisan-roasted organic beans to wholesale customers through US Foodservice, throughout all 121 of Raley’s, BelAir and NobHill Foods stores in Northern California and Nevada, and for home delivery via Beantrees’ website www.Beantrees.com Beantrees coffees are served at many progressive corporate, entertainment and media leaders including Yahoo!, Post Ranch Inn and NRDC.

“We are all very proud that Art Smith selected Beantrees as one of the 12 things he can’t live without. We’ve been committed to providing the very best organic coffee for over 12 years. Mr. Smith’s recognition is a great testament to the power of quality over mass-merchandising,” said Barrie Gromala, co-founder of Beantrees.

About Beantrees, Inc:

Co-founded in 1993 by Joyce Lemley and J. Barrie Gromala Beantrees has been a market leader in the organic coffee industry. Starting with espresso bars inside the campuses of Hewlett Packard and Intel in 1994 Beantrees quickly grew to many locations during the dot-com explosion. In 1998 Beantrees licensed their espresso bar operations and transitioned to a wholesale coffee company servicing the most discriminating coffee customers. Today Beantrees is a recognized organic coffee brand leader nationally, and growing internationally.

More information about Beantrees Fine Organic Coffees is available at:

www.Beantrees.com
800-501-3553

Contact:
Joyce Lemley, VP,
Beantrees Organic Coffee
The Luxury Coffee Brand
800-501-3553
http://www.Beantrees.com