US – Crystal Rock launches Cool Beans Coffee

WATERTOWN, Conn. – Crystal Rock, the largest independent bottler and distributor of water in the Northeast, announces its new product line of Cool Beans coffee.

The coffee line will initially be marketed through Crystal Rock\’s existing customer base of more than 100,000 homes and offices throughout Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, New York and New Jersey. It will also be available to Connecticut baseball fans as the Official Coffee of the New Britain Rock Cats – the Eastern League Double A affiliate of the Minnesota Twins. In the near future, Crystal Rock will be expanding distribution of Cool Beans coffee into new channels, including convenience stores.

Cool Beans coffee varieties are offered in pod and fractional packs for regular, decaf, Colombian and flavoured varieties. The initial line includes 21 varieties, all of which are roasted using Cool Beans\’ proprietary roast profiles. Plans include the addition of more flavours and organic trade choices in the coming months.