COFFEE FACT SHEET COFFEE:2005 Consumption Trends

DAILY COFFEE CONSUMPTION UP IN 2005

• Most Americans now drink coffee every day.

• In 2005, the amount of daily coffee drinkers increased to 53 percent from 49 percent in 2004.

• The total percent of men and women who drink coffee every day is nearly equal: 52 percent of men and 53 percent of women.

• Total number of cups consumed per day among coffee drinkers increased to 1.75 in 2005, up from 1.64 in 2004 and 1.5 in 2003.

• In 2005, Americans distinguished the taste of their coffee as the No. 1 motivator, by far, to drink it.

WHY WE DRINK COFFEE BREWED BENEATH THE ARCHES

• McDonald’s restaurants in the U.S. serve more than 500 million cups of coffee each year.

• Nearly 1 out of 10 cups of coffee purchased outside the home in the U.S. is sold at McDonald’s.

The statistical information in this document is based on facts provided by the National Coffee Association.