AUSTRALIA – Donut King starts its biggest coffee promotion ever

MILAN – Australian franchising doughnut and coffee maker Donut King has launched a large marketing campaign aimed at encouraging coffee-lovers to sample its new Royal Bean coffee blend. The new campaign is Donut King’s biggest coffee promotion and will run for two months.

Supporting Royal Bean is a $1 million (US$ 850,000) advertising and integrated marketing which includes television advertising on free channels and pay TV, sponsorship of the new TV Burp show, a loyalty card letter drop, New Idea coffee giveaway, magazine advertising, mall ways, offers to Donut King’s database and instore materials.

Donut King acting marketing manager Andrea Gartside said the campaign was aimed at driving customer awareness and trial of the new coffee sub-brand within Donut King stores.